Along my journey toward becoming a podcast creator and marketer, I came across helpful articles that will serve as a guide to you, as well. You will find them helpful in understanding how to produce, host, and market your podcast:
- Top Articles for Podcast Production and Marketing
- Top Hosting Sites
- Top Places to Syndicate
- How to Make Podcast Cover Art
- When to Hire a Professional
If you take these steps, you’ll be able to create a successful and make your podcast flourish.
Image credit: Unsplash
The essential components of podcasting
All the essential tasks you can do for a podcast fit into five buckets:
- Branding and strategy
- Hosting and syndication
The most often missed element of any content creation is marketing. If you spend plenty of time creating a podcast, make sure to market it, as well. That way you can not only create a podcast that’s successful, but it will actually become successful — which means it gets into the ears of those for whom you created it.
1. Top Articles for Podcast Production and Marketing
If you want to successfully produce and market a podcast, you either
- Produce and market for yourself. Need to do the work yourself, which requires a lot of homework, skill development, and experimentation (a.k.a. time!) In order to help you with this, I’ve compiled a list of the top digital resources I’ve found for this task (see below).
- Hire it out. Harrington Interactive Media offers various podcast production and marketing services.
If you’re going to do this on your own, here’s the most helpful articles I’ve found along the way:
- The 27 Steps To Get Your Podcast Into iTunes
- The Step-By-Step Guide to Launching a Top-Ranking Podcast in iTunes
- Getting Started with iTunes podcasting
- How to Get Your Podcast into New and Noteworthy in iTunes
- How to Get Your Podcast to No.1 in iTunes! (My Personal Launch Strategy)
- How to Publish Audio Podcasts to the iTunes Store Using SoundCloud
- Connecting your podcast to iTunes
- 12 Steps to Launch your Podcast with SoundCloud
- SoundCloud vs. Libsyn
- What is the best way to track podcast “listenership”?
2. Top Hosting Sites
The audio files for every podcast are hosted somewhere. This means that when people stream or download it, they’re downloading it from a server somewhere other than your home. This is essential for every podcast, and these are the top places I’ve found to host (and some to publish) your podcast:
- Whole Whale
- Amazon S3 (Hosting only)
- Harrington Interactive Media with Metablocks
If you want to hire someone else do manage your podcast hosting, we offer various podcasting services.
However, if you host and publish on your own:
For WordPress-based websites, I recommend SoundCloud, because it’s the easiest to use and it integrates easily with your blog posts.
3. Top Places to Syndicate
Not everyone uses the same platform for downloading their podcasts, so make sure to publish on the key ones if you want to reach both Apple/iOS and Android/PC users:
Other Syndication Outlets for Increased Exposure:
4. How to Make Great Podcast Cover Art
I’ve seen some gnarly looking podcast cover art — don’t let that be you. There’s some basic parameters that you’ll need to follow. Here are my pointers in general:
- Make it simple
- Make it beautiful
- Make it unique
Here’s the most helpful articles I’ve found for making great podcast cover art:
- How to Design Stunning Podcast Cover Art That Stands Out in iTunes
- Your Podcast Needs Cover Art (Here’s Why, And How To Get It Made)
- How to Create Podcast Artwork – and Why It Needs to Be Good
- Top design tips for podcast cover art
If you don’t want to deal with the hassle, have us design your podcast cover art.
5. When to Hire a Professional
There’s really only three cases in which you’d want to hire a professional:
- You don’t have the time
- You don’t want to
- You don’t think you’re able to
These all might manifest themselves through symptoms like:
- Silence 🙂